Research explores the circumstances under which culture influences consumer-purchasing decisions. View Larger Image Cultural biases influence purchasing behavior when information is processed in a cursory and spontaneous manner. You need a new computer. You log on to the web and spend time thoughtfully perusing various vendor sites to determine the best fit for your needs. According to new research, it may have to do with your cultural biases.
27 SMART Marketing Objectives Examples
The Marketing Research Process | Principles of Marketing
By Dr. Saul McLeod , updated Case studies are in-depth investigations of a single person, group, event or community. Typically, data are gathered from a variety of sources and by using several different methods e. The case study research method originated in clinical medicine the case history, i. In psychology, case studies are often confined to the study of a particular individual.
How to do a case study
Carrying out marketing research can involve highly specialized skills that go deeper than the information outlined in this module. However, it is important for any marketer to be familiar with the basic procedures and techniques of marketing research. It is very likely that at some point a marketing professional will need to supervise an internal marketing research activity or to work with an outside marketing research firm to conduct a research project. They are also in a better position to evaluate their findings and recommendations.
The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This booklet is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method.