In this regard, PepsiCo employs various strategies and tactics based on its array of products and brands. The differences among markets also require variations in approaches used in the marketing mix. PepsiCo remains effective and globally successful in this aspect. This marketing mix also responds to considerable variations among markets where PepsiCo operates.
Marketing Plan & Strategy at Pepsi - Case Study Example
Marketing Plan & Strategy at Pepsi Case Study Example | Topics and Well Written Essays - words
With carbonated water, caramel color, high fructose corn syrup, citric acid, caffeine not in caffeine-free variants and carbohydrates from sugar, Pepsi drinks have been popular among the mass not only because of its taste but also because of its strategic campaigns starring the top artists. Among the most trusted and favorite beverage brand across the globe, Pepsi is manufactured under PepsiCo as a carbonated beverage. The current name Pepsi was coined in His aim was to come up with a unique fountain drink which would not only be appealing in taste but would also be energy booster and digestive aid. The Pepsi-Cola Company was founded in by Bradham before he registered his patent for the recipe in the following year. Bradham rented a warehouse to move his Pepsi-Cola bottles from the drugstore. Braney Oldfield, a pioneer of automobile race became the 1 st celebrity for endorsing the launch of Pepsi-Cola.
Elements Of The Marketing Process Of Pepsi
Consult more than documents with no limitation. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market in which they are located through external diagnosis. Next, we analyze the strategy of each company and finally, we present a comparative analysis of these strategies.