It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. It also shows you the competitor of Burj Al Arab in Dubai and the marketing audit shows that how the hotel is positioned in the market. It concludes by stating how Burj Al Arab can maintain and develop its policies to keep it top in competitive market of Dubai.
Case Study: Burj Al Arab Hotel, Dubai
Burj Al Arab Hotel in Dubai Case Study Example | Topics and Well Written Essays - words - 1
TO know marketing strategies, It Is essential to know as much as possible about the market place or environment In which the property operates. A situation analysis researches the properties current position in the marketplace and reveals potential opportunities to promote the property. The cultural environment holds deeply influence on marketing behavior. Hotel Industry needs to be sensitive to cultural variation In the environment and grasp opportunities for expanding. Therefore, they bring the diverse cultures from all different home countries such as religions, values, and social behaviors, etc.
Burj Al Arab Hotel in Dubai - Case Study Example
Heights Height of atrium: m Height of helipad from sea: M Height of top of accommodation from island: m Height of top of mast from island m. Distance of shore to the outer point of island: m Size of island: m per side Sea depth: 7. Maximum sway at top of accommodation: mm Total volume of concrete on the island: 33, sq m Total volume of concrete in the superstructure: 36, sq m Total tonnage of steel: tones Gross area of building: , sq m 28 double height floors 7m floor to floor height Height of atrium: Wright became a member of the Royal institute of British Architects in and has been in practice ever since.
Consolidated income statement Hedging, or reducing risk, is the same as adding value or return to the firm. False Refer to Instruction If the loan is repaid in time, the lien is removed from the car title and the title is returned.