A literature review does not present an original argument. The purpose is to offer an overview of what is known about the topic and to evaluate the strength of the evidence on that topic. It usually contains a summary, a synthesis, or an analysis of the key arguments in the existing literature. The literature may come from books, articles, reports, or other formats. Sources may even contradict each other. A literature review also helps distinguish what research has been done and identify what needs further research.
Literature Review Examples
Getting started - Literature Reviews - LibGuides at Webster University
Need advanced research and writing help? Ask for help finding sources, narrowing or expanding your topic, and more! A literature review is a thorough overview and critical analysis of the research already conducted and published on a specific topic. A literature review can be a stand alone document written in order to explore the vast array of opinions, data, and voices concerning your topic of research.
Literature review: branding
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Using product attributes can help get your brand noticed in a crowded ecommerce marketplace. Companies need to offer potential buyers what they want in a format that makes it easy for the average person to find. Consumers are looking for and buying goods and services that have very specific product attributes. Marketers need to home in on their target market and build a product description that captures a particular consumer desire.