We generated a list of the 40 most popular Yale School of Management case studies in by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago. Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of
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The Case Study Method initially popularized by Harvard Business School is now a dominant feature in the curriculum of all business schools, worldwide. And the fact is they are all over your curriculum too. Probably that's why you want to know how to read MBA case studies quickly. If you are looking to get into a management course or are currently in a management program, my advice to you is - fall in love with Case Studies already!
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