Through time, Dove has earned quite a reputation in the world of beauty and personal care products. The range of products has expanded as well as the social attraction and customer associations. How could Dove do that, especially in a highly competitive market such as beauty and skincare? But the way Dove marketed itself has played an important role in growing its customer base in various corners of the world.
Essay on Dove Case Study
Dove Case Study 2, Sample of Research papers
Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. Their success is largely attributed to their brand building which focuses greatly on empowering women. The first stage of the campaign centred on a series of billboard advertisements showcasing photographs of regular women in place of professional models.
Dove Empowered Women And Found Success in 80+ Countries
Marketing can be defined as communication between consumer and producer Hackley, , page This subject is progressing. As a result, this has become common practice to help increase sales, creating an affinity towards a brand with the use of animals. Brand identity however is not the only reason animals are used in marketing. The use of animals in advertising encompasses a multitude of psychological aspects including behavioral, neurological, and emotional components.