In , the managing director recognized that there was a need to create a common goal and a set of common values to bind all Shangri-La Hotels and to instill among them the feeling that they were all part of the same organization. The "Shangri-La " strategic plan was developed to achieve these objectives. A major challenge faced by the general manager of KSL was how to interpret the performance measurements taken before and after the implementation of the strategic plan to assess its effectiveness. He also wondered what he could do to maintain the momentum of "Shangri-La " at KSL amid the adverse operating environment brought about by the Asian economic crisis.
Shangri-La Case Study
Shangri-La Case Study Research Paper - Words
Table of Contents 1. Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. In , Shangri La has its own deluxe hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in different countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is planning to develop more hotels in different countries. In order to compete with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer.
Shangri-La Case Study Solution
Please join StudyMode to read the full document. As of , Shangri - La had four main business segments: hotel ownership and operations, property development including commercial buildings and serviced apartments, hotel management services to group-owned and third-party hotels and spas. Which of the five generic competitive strategies is the company employing?
In: Business and Management. Board environment analysis 4. Organizational resources of Shangri-La 5. Key issues confronting the Shangri-La 7.